Rebranding SSC Bari 1908
Founded in 1908, SSC Bari is one of the leading football clubs in Apulia.
The team’s iconic symbol, the Galletto, was created by the cartoonist Carlo Bergoglio—known as Carlin—and later redesigned by the renowned Piero Gratton, commissioned by Pouchain, the club’s historic technical sponsor in the 1980s.
In this project, I follow in the footsteps of Gratton’s minimalism and develop a new identity for the team, including the match jerseys.
