Rebranding Perugia Calcio
The project rebrands the crest and kits of Perugia Calcio, blending history and modernity. The crest maintains its shield shape and the rampant griffin, a symbol of both the city of Perugia and the club.
The home kit echoes the drapery of the San Francesco al Prato polyptych and the jerseys from the 1998–1999 season, while the away kit is inspired by the elegance of Perugino’s artwork.
The third kit pays tribute to the iconic Epiphany 1999 jersey and “Nero Perugina,” a symbol of Italian dark chocolate.
